Overview
Hospice El Paso is the first and only nonprofit hospice organization in the region, serving the community for more than four decades through hospice care, palliative care, grief support, education, and family-centered services. The organization’s mission is to provide the highest level of quality care with kindness and compassion for patients and their loved ones.
The goal of the project was to redesign the website to better reflect the organization’s mission, improve accessibility to critical information, and create a stronger connection between Hospice El Paso and the families, healthcare professionals, donors, and community members it serves.
Problem
Many visitors arrive at Hospice El Paso’s website during emotionally challenging situations. Families often need immediate answers, guidance, and reassurance while navigating difficult healthcare decisions.
The project focused on addressing:
- Improving access to hospice and palliative care information
- Simplifying navigation for patients, families, and referral partners
- Highlighting available services, resources, and community support programs
Years of Community Service
As a trusted nonprofit organization serving El Paso since 1978, the website needed to better communicate the organization’s experience, credibility, and commitment to compassionate care.
Approach
A complete website redesign was implemented to improve usability, accessibility, and content clarity while preserving the warmth and compassion that define the organization.
The project included:
- SEO-focused content architecture
- Enhanced presentation of hospice and palliative care services
- Mobile-friendly experience for users seeking help from any device
- Dedicated resource center, educational content, and support information
The new structure was designed to guide visitors quickly toward the information and support they need while strengthening the organization’s digital presence for future growth.
Outcome
The redesigned website now provides a more welcoming and informative experience for families, caregivers, healthcare professionals, volunteers, and donors.
The project delivered:
Improved User Accessibility
Stronger Community Engagement
The result is a website that supports the organization’s mission while helping families find comfort, guidance, and resources when they need them most.
Before vs After
The Difference Automation Makes
- Information distributed across multiple sections
- Limited visibility of available support services
- More difficult navigation for families and caregivers
- Reduced opportunities for community engagement
- Clear pathways for patients, families, and healthcare providers
- Better visibility of hospice and palliative care services
- Improved access to educational and support resources
- Stronger connection between the organization and the community